Privacy Policy

Last Updated: July 1, 2020

This privacy policy (“Privacy Policy”) describes how SweetFlower IP Holdings, LLC, a California limited liability company, doing business as “Sweet Flower” (“us,” “we,” or the “Company”) collects, stores, and uses personal information about you when you visit our website located at (the “Site”), use our applications and software which can be accessed online or through a mobile device, and when you purchase products supplied by or on behalf of us (collectively, the “Service”).  This Privacy Policy applies to any Service offered or provided by Sweet Flower, regardless of how you access or use it. By accessing, browsing, or otherwise using the Site or our Service, you expressly consent to our collection, storage, use, and disclosure of your information, including personal information, as described in this Privacy Policy and the Terms of Service. Please read this Privacy Policy and the Terms of Service carefully to understand our practices and your options. If you do not agree to the terms of this Privacy Policy, you must not use our Service or our Site. If you choose to use our Site or Service, your use and any dispute over privacy is subject to this Privacy Policy and our Terms of Service, including limitations on damages, resolution of disputes and application of the law of the state of California. By accessing our Site or using our Service, you confirm that you have read and accepted the terms of this Privacy Policy.

In using the Site and Service, you may provide certain Personally Identifiable Information which we may store. We may also gather and store certain other information as described herein. We will not use this information, or share it with anyone else, except as described in this Privacy Policy. This Privacy Policy applies to any information collected by Company, but does not apply to information collected by any third-party sites to which the Service may link or to information provided to, or collected by, third-parties through third-party cookies, web beacons, or otherwise during your use of the Service. This Privacy  Policy is only applicable to the Service, and not to any other websites that you may be able to access from the Service, each of which may have data collection, terms of use, and privacy practices and policies that differ materially from this Privacy Policy.

We have created this Privacy Policy so that our registered users (“Members”) and unregistered users and visitors (collectively, “Users” or “you”) may understand how we secure and store any information obtained from them while they use the Service, and to disclose how we may gather and use certain information about you, so that you can make an informed decision about your use of the Service. We created and follow this Privacy Policy as part of our commitment to ensure that we have appropriate information practices and to ensure that any information you provide is protected and is only used for purposes which have been disclosed to you.

California Use Only

The Site is controlled and operated by the Company from its offices in the State of California. The Company makes no representation that any of the materials or the services to which you have been given access are available or appropriate for use in other locations. Your use of or access to the Service should not be construed as Company’s purposefully availing itself of the benefits or privilege of doing business in any state or jurisdiction other than California.

Do Not Track Disclosure under California‘s Online Privacy Protection Act. The Company does not track Users over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (“DNT”) signals. However, some third party sites do keep track of your browsing activities, usually to allow advertisers to tailor the content they present to you. Your web browser may have a setting whereby you can remove your permission for a third party to capture activities on one site and use them on another site.

Your California Privacy Rights. California Civil Code Section 1798.83, also known as S.B. 27, allows individual California resident customers who have provided their personal information to obtain products or services for personal, family or household use to request information about the manner in which disclosure of certain categories of personal information will be made to third parties for their direct marketing purposes.

To make such a request, contact using the information in the “Contact Us” section below. Within thirty (30) days of receiving your written request, we will provide a list of the categories of personal information disclosed to third parties for third party direct marketing purposes during the immediately preceding year, along with the names and addresses of those third parties. This request may be made no more than once per calendar year. We reserve the right not to respond to requests submitted in ways other than those specified above.

Changes to Privacy Policy

Changes to this Privacy Policy will become effective on the date they are posted on the Service. We reserve the right to change this Privacy Policy at any time, and from time to time, in our sole and absolute discretion. Changes, revisions, or modifications, will take effect as the time they are posted on the Service. When material changes are made to this Privacy Policy, Sweet Flower will post a notification on the main page of the Site and revise the updated date at the top of this page. We may also send e-mails to our Members who have created an account containing a link to the revised Privacy Policy. You should check this Privacy Policy periodically as its terms may change from time to time without prior notice to you. If you continue to use the Service after we post any changes, you will be agreeing to the terms of the new Privacy Policy. 


This Privacy Policy does not extend to anything that is inherent in the operation of the Internet, or which is beyond the Company’s control. This Privacy Policy is not to be applied in any manner contrary to applicable law or governmental regulation. This Privacy Policy only applies to information collected through the Service and does not apply to any information we may collect from you in any place other than the Service. 

No Persons under 21 Permitted to Access the Site or Use the Service

By accessing the Site and using the Service you have represented that you are 21 years old, or older. The Site and Service are intended only for persons who are 21 years old, or older, and use of the Site or Service by persons under the age of 21 is strictly prohibited. Personal information submitted by a person under the age of 21 will not be accepted. Any general information provided by a person under the age of 21 and gathered (for example, through the use of cookies) during his or her visit may be used as indicated in this Privacy Policy.

Commitment to Protecting Children’s Privacy

Protecting children’s privacy is especially important to us. It is our policy to comply with the Children’s Online Privacy Protection Act of 1998 and all other applicable laws. Therefore, we restrict the Service to persons 21 years of age or older.

Information Collection Practices

When you use the Service, we may collect information regarding your visit from your computer or mobile device which we will use to improve and enhance the functionality of the Service. This information will also allow us to determine how you found the Service, the date that you visited our Service, the search engine you used to access the Service, and other information.

Information You Provide

When you register with the Service, create a Member account, opt-in to receive alerts or other information from us via email, text, or instant message, or use our Service, we may ask you for certain information, which includes information that pertains to your identity. Such information may include, but is not limited to, your email address, name, address, date of birth, age, gender, state of residence, telephone number, financial data (which may include your credit card or debit card number), and other information which identifies you. If you choose to register with our Service and create a Member account, you may be required to provide personally identifiable information to access or use certain parts of our website or features of the Service. If you do not provide the requested information, you may not be able to access or use certain features of the Service.

Additional Information the Company Collects

Our servers automatically recognize certain information any time the Service is accessed. No personally identifiable information is revealed in this process. The information gathered includes data about your use of the Service, your IP address (the number assigned to computers on the Internet), your login data, details about your browser, length of time you visit, page views and navigation paths, details about the number of times you use the Service, time zone settings and other technology on the devices you use to access the Service. We process this data to improve the functionality and accessibility of the Service, to deliver relevant content and advertisements to you, and to understand the effectiveness of our advertising.

A “cookie” is feature of most web browsers that allows a small data file, often including an anonymous unique identifier, to be placed on the device you use to access the Site or use the Service. We may use cookies to collect, store, and track information for statistical purposes to improve the products and services we provide. Cookies do not contain any personally identifiable information. We use both “session ID cookies” and “persistent cookies.” Session ID cookies are used to store information while you are using the Service, and expire you close your web browser. Persistent cookies remembering your login information and may be used by your browser to allow you to access the Site and Service more easily. Persistent cookies will stay on the deice you use to access the Site and Service from one session to the next. Persistent cookies can be removed through the setting for your web browser. However, if you choose to disable the feature allowing your device to receive cookies, your experience using the Services may be diminished and some features may not work as they were intended.

We may use analytics or similar services provided by third parties that use cookies and other similar technologies to collect information about the Site and Service without identifying individual visitors. The third parties that provide us with these services may also collect information about your use of third-party websites and applications not part of the Service.

Web Beacon Policy

We also may collect certain information by automated means, such as web beacons (also known as clear GIF’s, Internet tags, or pixel tags), which use a small graphic image to allow us to can recognize certain types of information on your computer r device such as cookies, the time and date a page is viewed, and a description of the page where the web beacon is placed. We use this information to enable more accurate reporting, to improve the effectiveness of our marketing, and improve and enhance the Service.

Click Stream Data Policy

We may also collect “click stream data” which is a log of the content on which you click while using the Service. Click stream data also can tell us the type of computer or device you are using, the web browser being used, the address of the website from which you linked to the Service, and the pages visited while using the Service. We may also collect search terms you have entered, either before accessing the Services or while using the Service, and other web usage activity and data logged by our web servers. We will use this information to improve the Service and better customize your use of the Service. Our server may also record information regarding the website or search engine that linked you to the Service, as well as information about the type of web browser, computer, device, platform, related software and settings you are using. We also may use this information, without using any personally identifiable information, for marketing or advertising purposes, to improve and enhance the Service, or for other general business purposes.

Use of Your Personally Identifiable Information

If you submit information to us through the Service, including registration and profile information, then we use this information to verify your identity and to operate, maintain, and provide the features and functionality of the Service. We will use the email address you provided to send you notices related to the Services, including among any notices we are required to provide by law. You may not opt out of Service-related e-mails. We may also use your email address and telephone number to send you other messages, including changes to Service features and special offers. By providing your email address, you have consented to the receipt of these notices and other information.

Use of Other Information

We may share certain information, such as demographic data, which would not involve sharing any personally identifiable information, with advertisers and other third parties. If you do not want us to share your contact data with any third parties, please contact us in accordance with the “Contact Us” section below and expressly notify us of such request. Additionally, we may analyze your use of the Service as part of our effort to improve the Service by learning more about the interests of Users and to allow us to deliver to you the type of content and features in which you are most interested.

Use of Anonymous Information

We may use anonymous information to analyze how the Service is used, but we will not examine this information to learn individually identifying information. We also may use anonymous IP addresses to help prevent or diagnose problems with our server, to administer the Service, or to better display any features or content according to your preferences. Information on how the Service is accessed and used may also be shared with third parties and advertisers on an aggregate and anonymous basis.

We may share anonymous information, such as anonymous website and/or application use data, with third-parties to assist them in understanding the Service, including how Users use the Service, and to assess the success of any advertisements and promotions.

We may also share anonymous and non-personally identifiable aggregated user data, such as aggregated gender, age, geographic, and usage data with advertisers and other third parties for their marketing and promotional purposes.

Use of Location Based Information

We collect location based information in order to provide the specific location based services which you may request. Your use of the Service with a feature enabled to allow your location to be determined signifies your agreement to allow us to use your location for the purposes of the Service.

Sharing Your Email Address

The Company will not share your email address or mobile number with advertisers or unaffiliated third parties without first obtaining your express permission.

Disclosure of Personally Identifiable Information

We may provide information, including personally identifiable information, to our subsidiaries, affiliated companies, or subcontractors. Such information will be provided to offer greater functionality and enhanced services through the Service, to provide you with additional product and service opportunities, and to communicate information regarding these products or opportunities to you. Any recipients of your personally identifiable information will be bound by the terms of this Privacy Policy.

We may release your personally identifiable information if required to do so by law, or in the good-faith belief that such action is necessary to comply with state or federal laws or respond to a court order, subpoena, law enforcement or regulatory request, or search warrant. We reserve the right to collect and share any information: (i) in order to investigate, prevent, or take action regarding suspected or actual illegal activities; (ii) as appropriate or necessary to enforce our Privacy Policy, or investigate potential or actual violations of the Privacy Policy; (iii) take precautions against liability; (iv) to protect the security or integrity of our Site and Service; (v) to exercise or protect our rights and property, the Site, the Service, or the rights and personal safety of Company affiliates, Users or others; or (vi) for other legitimate purposes.

Sale of Information

In the event the Company is acquired or merged with another entity, or due to our bankruptcy or reorganization, we may assign, transfer, or sell the information we have collected to a third party In addition, we reserve the right to assign, transfer, or sell any information we have about you to any companies which we may acquire or purchase. If Company or substantially all of its assets are acquired, customer information, including personally identifiable information, will be one of the assets transferred to the acquiring entity. Should such a sale or transfer occur, we will use reasonable efforts to direct the acquirer to use the information you have provided consistent with this Privacy Policy.

Security of Your Information

The security of your personally identifiable information is very important to us. We use commercially reasonable security measures to prevent accidental loss of your personally identifiable information and to prevent unauthorized access, use alteration, or disclosure of the information that we obtain from you. Such measures include, but are not limited to, the utilization of Secure Sockets Layer (“SSL”) encryption to transmit sensitive information through the Service.

While the Company strives to protect your personally identifiable information and privacy, we cannot guarantee the security of any information you disclose online. By using the Site and Service, you expressly acknowledge and agree that we do not guarantee the security of any data provided to or received by us through the Site and that any personally identifiable information, general information, or other data or information received from you through the Site or Service is provided to us at your own risk, which you expressly assume.

If for any reason your personally identifiable information is compromised, we will promptly notify you through the procedures set forth in this Privacy Policy, or as otherwise required by applicable law. If we are made aware that there has been a compromise of the security involving your online account credentials, we will provide notification in by email. In that event, you will be instructed to immediately change your password, responses to security questions, or to take other appropriate steps to protect your account. You will also be advised that you should make similar change to any other online accounts for which you use the same credentials or responses to security questions. By using the Site and Services, you have consented to allow us to contact you using the email address you provided and to provide any required notifications using that email address. If you would prefer us to use another method to notify you in this situation, please e-mail us at: [email protected] and provide an alternative email address or other means to provide you with notice.

Third Party Websites

The Site may contain links to other websites. If you choose to visit other websites, we are not responsible for the privacy practices or content of those other websites, and it is your responsibility to review the privacy policies at those websites to confirm that you understand and agree with their policies.

Rights to Opt-In / Opt-out

We will never share your personally identifiable information with any third party service providers without your consent. However, we may offer you the option of agreeing to receive information by email from certain third party service providers. You may decline to receive such emails. We also will allow you to opt out of receiving any promotional emails from the Company by clicking the “opt out” or “unsubscribe” link in the email you receive. You can also request that you not be sent promotional emails by the Company by sending an email to [email protected] to advise us that you would like to opt out of receiving any promotional emails from us in general, or whether you would like to opt out of receiving only certain emails. Even if you opt out of receiving promotional emails from us, we may still contact you in connection with your relationship, activities, transactions and communications with us.

Telephone Choices (calls and texts). We will not place a call or send a text message for informational or marketing purposes without obtaining your consent. If you have opted-in, Sweet Flower provides alerts, information, promotions, specials, and other marketing offers via text messages through your wireless provider to the mobile number you provided. By signing up for SMS, you agree to receive recurring messages each month. You may need to confirm your consent, such as by following the instructions contained in an initial text message we send. Messages may be sent using an automatic telephone dialing system and using SMS technology. You understand that consent to receive such text messages is not required as a condition of purchasing any goods or services. You will have the ability to opt-out of receiving text messages at any time by texting “STOP” in response to a text message that you receive. Reply HELP to the number you received the text from for help, STOP to the number you received the text from to cancel. Message and data rates may apply.

You agree to provide us with a valid mobile number. If you change your mobile number, you agree to opt out of the Services prior to changing your mobile number.

You can also opt out of receiving marketing or advertising calls or text messages by contacting us through one of the methods specified in the “Contact Us” section below and sharing the phone number that you would like to opt out. 

Rights to Access and Control Your Information

You always have the right to access, change, or delete any personally identifiable information you have provided to us. To do so, just access your Member account and you may make any changes or deletions.

You may also contact the Company and request that we erase or delete all or some of the personally identifiable information you have provided, or that we change, revise, or modify your personally identifiable information. To request any change, please contact us at: [email protected].

You gave the right to limit, restrict, or stop our use of any of your personally identifiable information if you believe we are using that information in violation of the terms of this Privacy Policy, if you believe we are using incorrect or inaccurate information, or if you contend we are using that information after you have requested we erase or delete it. If you feel that your personally identifiable information is not being used properly, please contact us at: [email protected].

You also have the right to a copy of your personally identifiable information and upon request we will provide you with that information in machine readable form. To request a copy of that information, please contact us at: [email protected]. We will promptly review any such request and provide a copy as long as doing so is in accordance with applicable laws.

If you contact us to request access to your personally identifiable information, to ask for a copy of that information, to change that information, to erase or delete that information, or for any other reason related to your account or your personally identifiable information, we may ask you to verify your identity and provide other details regarding your account so that we may verify your identity. You are responsible for maintaining the secrecy of your password and account information at all times.

Additional Rights of Residents in Designated Countries

If you access our Site or use the Service from a country that is a Member State of the European Union (“EU”), European Economic Area (“EEA”) or Switzerland (the EU, EEA and Switzerland collectively, “Designated Countries”), then you have certain additional rights as set forth below.

To the extent that the Company is subject to the laws of the Designated Countries when processing personal data, it shall be the “data controller” under such laws. We have a legitimate and lawful purpose in collecting and storing any personal data, as explained in this Privacy Policy. Because we are based in California, any Personal Information, and Site Usage Information will be transferred to the United States. We have taken reasonable and appropriate steps to ensure that recipients of your personal data are bound to keep your information confidential. We also use measures, such as having standard data protection clauses in any contract, to ensure you’re your personal data remains protected and secure. You may request copies of these clauses by contacting [email protected] If you believe that our conduct in accessing, processing, or transferring any information related to you violates any applicable laws, you may lodge a complaint with the applicable supervisory authority.

Retention Period

We will retain the data that you provide to ensure that any transactions into which you entered can be appropriately processed, and also to comply with laws applicable to us and to our banking providers and credit card processors. Accordingly, even if you close and request that we erase or delete your personally identifiable information, we will retain certain information as necessary to meet our legal obligations and fulfill the purposes outlined in this Privacy Policy.

We also will retain your personally identifiable information if reasonably necessary to comply with any laws or legal requirements, requests from law enforcement, to satisfy regulatory requirements, resolve disputes, maintain security, prevent fraud and abuse, or to enforce this Privacy Policy.

We will retain certain information, which does not contain any personally identifiable information, even if you close your account.

Information you have shared with others including messages, comments, reviews, or other posts or communications, will remain visible even if you close your account and ask that we erase or delete your information, and we do not control the data that other Members may copy or archive from the service.

Your Right to Withdraw Consent to Use of Your Personally Identifiable Information

By accessing the Site and using the Service, you have given us permission to collect, store, and use certain personally identifiable information. We will only access, store, or use that information as set forth in this Privacy Policy. Should we need to obtain additional or different information, we will seek to obtain your additional consent as required under this Privacy Policy or in accordance with applicable law. You can withdraw your consent to allow us to access, store, or use your personally identifiable information at any time by changing your account settings or contacting us at: [email protected].

Contact Us

If you have any questions about the Privacy Policy, our practices related to the Site or the Service, or if you would like to have us remove your information from our database, please contact us at:

[email protected],

or by U.S. Mail at
Sweet Flower
Attn: Privacy
10000 Culver Blvd
Culver City, CA 90232